Cable television advertising can be one of the most valuable marketing tools in a small companies arsenal. It levels the playing field with much larger competitors and, when used properly, can be both effective and inexpensive.

Even with the breathtaking development of the Internet, Television remains the king of media. Almost 99% of North American homes have at least one television. The average person watches TV seven hours each day. And people consistently say they get most of their news and information from television, especially local TV news.

The cost of a 30-second spot on cable systems in larger suburbs on CNN and ESPN, for example, may cost only $25. Nickelodeon may go for $20 and TNN, BET, and VH-1 may be about $15 per commercial. Better rates are available when packages of multiple spots are purchased.

Small town cable prices are even lower. It is not unusual to buy commercials for $6 to $8 in a town of 40,000 people.

C&C Communications has been producing and placing commercials on cable television systems for more than 10 years. In many systems today there are well over 20 networks to choose from. We have the know-how to match your product or services with the networks that best reach your target audiences and the experience to get you the best rates.

While most of the commercials on cable TV programs are national spots for major corporations, four to six commercials per hour are made available to local advertisers. New digital technology allows many cable systems to easily and accurately schedule your commercials on specific channels to be seen in chosen communities and neighborhoods.

The ability to target specific groups of viewers is one of cable's most important advantages. A clothing store specializing in children's' apparel can advertise on the Family Channel. A pool maintenance service can put their spots on the Weather Channel. In most cases, regular broadcast TV with more general programming would be inefficient advertising for specialized businesses like these. Take claims of big audiences with a grain of salt. It's not the number of eyeballs watching but a carefully targeted audience that gets results for your business.